About Us

Camerasdirect.com.au Pty Ltd is an Australian company that has grown from the demand for better priced camera gear. Astute consumers/photographers have always been aware that competitive pricing was available from overseas retailers on popular brands like Nikon, Sony and Canon. However they were also painfully aware that sometimes buying overseas meant no local warranty, unreliable delivery and no local support.

"Paving the way and setting the standard."

In 2002 CamerasDirect bridged this gap by being one of the first Australian importers to stock camera gear in Australia and support their customers with a local warranty. 8 years on and thanks to the initial support of local camera clubs, photographic enthusiasts and professionals alike, CamerasDirect has continued to grow into a favourite online shopping destination for Australians.

Our unprecedented approach to helping Australians take better photos by only employing passionate photographers has helped us to provide an unparralled level of service, customer support and creativity.

Our new website, launched in September 2011, marks our renewed commitment to provide the very best online retail experience to Australian shoppers. Backed by our in-house team of photographers and technology partners such as Magento and Google we are confident that we can continue to provide quality camera gear at the best prices consistently to the Australian marketplace.

Importantly we understand that a website is an extension of our physical business and our business philosophy, so it is what we do day to day in our office and warehouse that makes the biggest impact on the experience you have when you deal with CamerasDirect. From returns to warranties, dispatch and sales we all are reminded daily that our customer comes first.

We hope in dealing with us we give you a total experience that only leaves you with one option, to tell someone else about it.

Mark Harrison - Founder and CEO