Canon Speedlite 470EX-AI
Canon announces the newest in its SpeedLite Flash range, the Canon 470ex. Photographers without a pile of flash experience often struggle to get a good flash photo result even when using a speedlite flash over the pop up flash found on many Canon DSLR's. The new WOW feature of the Canon 470ex is that the flash will meter the setting with a few flashes and then calculate the "best" angle to shoot of the flash for minimal shadow. Now I am yet to see this flash in operation other than on the promo videos, but if it does what it says it can, this new Canon 470ex AI Flash will be on the shopping list of many Canon shooters very soon.
World's first flash equipped with AI bounce function
AI Bounce or Auto Intelligent bounce, calculates and moves the flash head automatically to optimize lighting angles for outstanding images. Direct flash can cause harsh lighting and shadows behind your subject. Bouncing flash off ceilings or walls delivers softer, more evenly distributed light
In full auto mode, the 470EX-AI finds the optimal bounce angle and the flash head will automatically move to the optimal position. In semi auto mode, the flash head will automatically correct bounce angle as you move between horizontal and vertical shooting
A large rear LCD and intuitive user interface makes choosing the correct settings easy. Flash distribution range of 24-105m is wide allowing distribution of light to all corners of the picture and powerful enough to shoot with telephoto lenses
470EX-AI works as an optical wireless receiver for off camera flash shooting when paired with a Canon camera or Speedlite with transmitter function. Stay in the moment and let AI Bounce take care of lighting angle. A simple double press of the shutter button triggers AI Bounce so you can get more shots
The Canon Speedlite 470EX-AI comes with a full Australian warranty.
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