Polarpro

PolarPro is a relatively newer player in the photography and videography filter market compared to brands like Kenko and Cokin. The company was founded in 2011 by Jeff Overall, a mechanical engineer and outdoor enthusiast, in Newport Beach, California.

PolarPro initially gained recognition for its innovative line of polarizing filters designed specifically for GoPro action cameras. These filters helped GoPro users enhance their footage by reducing glare and increasing color saturation, particularly in outdoor environments.

Building on the success of its GoPro filters, PolarPro expanded its product offerings to include filters for drones, DSLR and mirrorless cameras, smartphones, and other photography and videography equipment.

The company's filters are known for their high-quality optics, durable construction, and ease of use.